Our research, entitled “Women as a Project of Self: Perspectives on Feminine Subjectivization in the Face of Identity and Social Challenges in Cameroon,” places us at the heart of the challenges facing women, a topic to which UN Women is particularly dedicated through its major areas of intervention (gender equality, women's empowerment, combating violence against women, and improving women's political and economic participation). Significant progress has been made in women's rights worldwide with regard to reducing tradi-tional structural inequalities. But many challenges remain, particularly regarding the construction of feminine identity, specifically in Cameroon, where the interconnected dynamics of tradition, modernity, and openness to a new world are at play… Speaking of woman as a “project of self” means that woman is in a process of becom-ing in her very being, and reminds us that it is a process of self-construction within a complex and rapidly changing social context, where the following interpenetrate and clash: a) the free project of self of the woman, stemming from her desire to autonomously structure her own identity, and b) the social and cultural constraints that traditionally assign a woman her identity and status… Here, we observe tensions between sociocultural determinants, the subjective autonomy of the woman as a “project of self,” and the models of being imposed by a dynamic modern society, with its ideological, political, and economic constraints. How can we understand this construction of self by Cameroonian women in the different forms of subjectivization without an analysis of the African society’s interweaving of anthropological, psycho-sociological and ideological challenges facing the challenge of modifying its unequal structure which generates violence, especially against gender
The qualitative clinical approach of our research will therefore highlight how the Cameroonian woman's self-construction project places her at the heart of a very dynamic tension between identity assignment (so-ciocultural inscription which assigns a place and an identity) and quest for autonomy (dynamics of differentia-tion, subjective affirmation and social validation), through her relationships first with herself, then with others, with the global society, and considering the impact of ideological-religious and socio-political representations as regards implementation of the project to build her personal self.
Keywords: status, project of self, identity, autonomy, narcissism, psychic conflict, subjectiviza-tion, clinical.

This study examines how destination attributes influence the intention of Generation Z tourists to revisit Doi Likhai Trail in Northern Thailand. Using the 5A destination attribute framework, the research focuses on five key factors: attraction, accessibility, activities, amenities, and accommodation. A quantitative survey was conducted with 400 Gen Z tourists who had visited the trail in Chiang Rai Province. The data were analyzed using descriptive statistics and multiple linear regression.The findings show that the model is statistically significant, explaining a high proportion of the variance in revisit intention (R²= .836, p < .001). Among the attributes, attraction was the strongest predictor (β= .336, p < .001), followed by activities (β= .296, p < .001), accessibility (β= .176, p < .001), and amenities (β= .134, p < .001). Interestingly, accommodation did not significantly affect revisit intention when the other factors were controlled.These results suggest that Gen Z's desire to return is mainly driven by the trail's natural appeal, engaging activities, convenient access, and basic facilities, rather than lodging. Ultimately, this study contributes to the literature on youth tourism by applying the 5A framework to a trail-based context. It also provides practical insights for destination managers and local communities aiming to improve the competitiveness and sustainability of the Doi Likhai Trail.
Keywords: Generation Z Tourists, Destination Attributes, Revisit Intention, 5A Framework, Doi Likhai Trail